This is a social media campaign series commercial for Hello Chef, a service that simplifies cooking by delivering fresh pre-portioned ingredients and delicious recipes that one can cook in around 30 minutes. The “product concept” & “how it works” were already communicated in the previous marketing campaign. Despite that the brand still had an awareness issue. The objective for the new campaign became: boost brand awareness by using emotion to focus on the product experience. We have written scripts for a series of 3 videos that compliment each other story-wise, conveying a message that cooking at home with Hello Chef is fun, and that it creates a "wave". The campaign proved to be successful, changing the image of the brand for the better and bringing new subscribers. The video that combines all 3 stories has gained 0.5M engagements (as of this writing) on YouTube and has been featured on Facebook and Instagram.

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